13 articles on commercial strategy.
Commercial Strategy
Series A deep tech founders consistently lose conversations with non-technical investors by answering the wrong questions brilliantly. The fix is structural, not presentational.
Commercial Strategy
Founders presenting AI strategy to boards consistently provide the wrong information at the wrong level. The board's question is not what the system does — it is what the board is being asked to approve.
Commercial Strategy
The Series A board composition question is usually framed as 'who do we need.' The governance-relevant question is 'what does the board need to be able to do.' These produce different answers.
Commercial Strategy
RiverSoft, SMARTS, Voyence — three acquisitions by IBM and EMC. The commercial decisions that determined each exit were made years before the term sheets arrived.
Commercial Strategy
From root cause analysis software to post-quantum cryptography — 30 years on the commercial side of technology has produced a short list of things that are consistently true.
Commercial Strategy
The technical product is often better than the competition. The deal is lost in the gap between what the engineering team built and what the economic buyer needed to hear.
Commercial Strategy
From Warships To Quantum When people ask where I’m from, I usually tell them: engineering and hustle. It isn’t a slogan; it’s the truth. I grew up...
Commercial Strategy
Innovation doesn’t always knock on the front door. More often, it slips in through the basement window—uninvited, surprising, and led by individuals who...
Commercial Strategy
AI: The New Email – Why Artificial Intelligence Might Be a Loss Leader for Tech Giants Imagine this: It’s the early 2000s, and you’re signing up for a...
Commercial Strategy
If you’re in deep tech—Quantum, AI, software, advanced cyber security, or any other magical world-changing endeavour—you already know you’re brilliant. But...
Commercial Strategy
Reviewing pitch decks from teams chasing quick, easy profits with Artificial Intelligence without any consideration for societal benefit has become part of...
Commercial Strategy
I must admit, it can be a bit frustrating to see large VC firms frequently pushing out the same graphics about the importance of TAM, SAM, and SOM. This...
Commercial Strategy
A New Chapter Begins Yesterday marked my final day at Mad Monkey. Surprised? You’re not alone. Given the company's remarkable journey over the past 13...